Thursday, 8 October 2015

(9) Categorizing Title Sequences

There are four main title sequence categories which are: titles on a blank screen, titles on still images, titles over moving images and titles using animation or motion.

Titles on a blank screen:

This is the most common type of title sequence. It's usually a white typeface that is used on a black background. The purpose is to mainly create a high contrast. Studios used them because they are low on budget. They can offer a simple, uncomplicated way to include institutional information at the beginning of a film.

Examples:

Psycho - the music is suspenseful, the font is simple in sans serif and the movement of the layout was fast paced. Overall, I think this sequence is effective, the music + font integrated well with the theme of the film.

Pulp Fiction - The start starts off with a scene of bandits. The music is fast paced and lively. the main title is in serif font. Overall, I think this sequence is effective everything integrates well.

Titles on still images

This sequence is more elaborate than simple white text on a black background. Historically, titles cards developed to include hand drawn borders and other images. This category indicated a move past just text but a way to incorporate text with a visual image to hint at the tone or genre of the film. Still images coincides with credits getting longer to incorporate more than just the name of the studio and filmmakers.
Studios were beginning to support the development of more elaborate title sequences and recognized their contribution to the film as a whole.

Example:

Kyle cooper's Wimbledon - the names of crew members came up one by one. An understanding of who it is.

Titles over moving images

Incorporates the credit titles with moving image behind the titles with moving image behind the titles, sound + usually no dialogue. It serves to offer as: a metaphor + narrative thread. It helps to introduce the tone or storylines of the film to the audience.

Example:

City of God -  the sequence was interesting and grabbed the attention of the audience.

Titles using animation or motion

In the 90s, the use of animated text in title sequences became popular. Titles themselves became part of the moving image and were integrated together with the images we see. This category of title sequence requires lots of digital technology and stylized editing.

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